Whitson Prestige

For this project we created:

Logo / Brand Identity / Signage / Stationery / Digital

Whitson Prestige are a luxury vehicle sale and brokerage business stocking cars from prestigious brands such as Ferrari, Jaguar and Bentley. The objective was to create a brand identity that represented the quality of their products and reflect their experienced service.

Throughout the 1960’s and 70’s, the grand manor house and grounds at Whitson Court where Whitson Prestige are based was home to a public zoo. At that time, although boasting a large variety of animals including European sun bears, their main attraction was a pride of lions. The logo we created for Whitson Prestige, influenced by luxury car badges, features a lions head as a nod to this historical fact as well as reflecting the strength and supremacy of the leader of the animal kingdom. 

We used a timeless navy blue and ‘tan leather’ colour scheme to create a classic feel. Finishing touches such as G.F.Smith paper stock and gold satin foil blocking used in their literature reinforces this sumptuous brand which rolled out across a range of printed and digital material. Templates for social media enables Whitson Prestige to continue to reinforce their identity when creating sales posts online. A beautiful branding project with plenty of mileage (See what we did there?)