RJ Financial
For this project we created:
Brand Identity / Logo Design / Website / Stationery / Digital Marketing / Signage
Accountancy experts RJ Financial approached Parade with an intent to invest in their marketing materials for an important upcoming event. After an initial consultation it was clear that they required a full branding exercise. Our goal was to create an identity that set a consistent visual language and showcased their business in a way that reflected their professionalism and credibility.
The Acorn
The acorn was one of the only visual elements in RJ Financial’s existing comms when they approached Parade, and they knew that they wanted to maintain this in the new brand identity.
We updated the mark which had initially been more illustrative, to a clean; modern icon that doubled as a shield and managed to sneak in some upward facing arrows in the negative space.
