Phillips Wellbeing
For this project we created:
Brand Identity / Digital / Print / Motion / Website / Signage
Through the process of a full business takeover, a long-established Newport counselling service became Phillips Wellbeing. With the expert core group of counselling staff all retained, Phillips Wellbeing wanted to ensure that their 20 years of experience was translated into the company’s new branding. Parade’s objective was to develop an identity that appeared long-standing but still had a fresh edge.
The brand’s visual system was informed by the tagline we developed: Shaping a more positive future. We created Phillips Wellbeing’s simple logo mark, loosely resembling a stacked PW out of triangles that feature throughout the branding, doubling down on the shaping aspect of the tagline.
From the outset, we knew that we didn't want to portray Phillips Wellbeing as offering a 'quick fix' for your mental health. Counsellors aren't trying to fix people; instead, they provide tools and coping mechanisms. Mental health has ups and downs, and we wanted to convey that everyone's future can and will be a little brighter.
Positive imagery
Embracing a more optimistic approach, we looked to positive imagery of people and calming nature photography to complement the sharp graphic identity.
