For this project we created:
Illustration / Print / Digital
Matt and Ant from Newport-based food business Parc Pantry already had some nice branding when they approached Parade. Our job was to build on it with bespoke illustrations and printed marketing material, helping the guys attract even more business for their awesome cafés and catering services.
From the decor in their cafés to the cards and homeware sold alongside their food, design is an important part of Parc Pantry’s brand. Matt and Ant’s playful approach to customer service and social media interaction also needed to be reflected in our work. This was no problem for Parade’s fun-loving team – we had a blast designing Parc Pantry’s leaflet and catering guide, featuring the company’s various services in the form of an interactive flowchart that people can’t resist playing along with.
Our new illustrations have helped to keep the business looking fresh, with clean and contemporary line drawings that maintain consistency with the rest of Parc Pantry’s branding. Featured on everything from social media graphics to the greaseproof paper used in takeaway food boxes, these illustrations unite Parc Pantry’s brand across both online and offline marketing.