For this project we created:
Brand identity / Logo Design / Website / Stationery / Digital marketing /
Parade were tasked with creating a brand identity for Mostyn Wilson, a sustainable, high performance coach. With 22 years of client-facing experience in KPMG, including seven years as an equity partner, Mostyn is an expert in his field and it was our job to convey that visually.
The brand had to encapsulate his expertise and credibility as a high performance coach but also highlight his engaging personality and strong values, striking the balance of professional, yet human.
Bold typography & a punchy colour scheme
Mostyn's strategies and ways of thinking about life and work are interesting and bold, and his brand had to represent that. We wanted Mostyn to stand out from competitors who play it a little bit safer, whilst retaining that all important professionalism.
We chose a punchy in-your-face yellow/lime to contrast and bold typeface: Railroad gothic, an industrial style favourite for printers with their bold and big newspaper headlines. Impossible to ignore.
Armed with digital content.
When Mostyn approached us he had already done the most difficult task, creating engaging online content and developing an achievable content schedule for the future.
Once the brand was developed, we created a range of LinkedIn marketing, webinar thumbnails, a presentation deck and a bold new website to guide the audience to.
What Mostyn said:
Parade were highly professional and effective in their approach. They took the time to really understand what my brand should convey and came up with a brilliant design that really captured the brief, which was summed up as "professional but with an edge".
I hadn't been through a process like this before and they were patient with my various questions and comments.
- Mostyn Wilson