Iced Cake Parlour

For this project we created:

Logo / Brand / Print / Signage /

Delicious cakes, crazy shakes, afternoon tea and a cabinet full of amazing, assorted treats: Maesteg-based Iced Cake Parlour are our kind of client! Owners Sam and Ceri wanted to keep the name and pistachio green of their original logo but were after a fresh, inviting identity for the opening of their new shop. 

After learning about the business and being shown Sam and Ceri's vision for the interior decor of the shop (and sampling a few of their tasty cakes, of course), we got to work whipping up an original new identity for the award-wining 'cakery'. This included a precisely piped script logo and brand elements decorated with simple linear shapes filled with fun key messages. rolled out across a range of stationery, promotional materials and shiny gold shop window signage.

Branding Iced Cake Parlour was an absolute dream project for us – you could even say it was the icing on the cake for our creative team! We just wish they were more local so we could scoff their fab cakes on a daily basis.

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