For this project we created:
Logo / Brand identity / Print / Signage / Digital / Photoshoot direction / Social media
Hub XV partners with sports venues to create unique community workspace environments by utilising unused space and creating networking opportunities through events and a business community. Hub members enjoy a professional working environment alongside the opportunity to make high-calibre connections. The co-working concept is growing rapidly across the globe, mostly in main cities and business hubs. Hub XV differentiates itself by providing atmospheric venues where the emphasis is on collaboration through community, schedule of events, and regular seminars.
The objective for the brand was to develop an identity that represented the ethos of Hub XV. We paired an elegant serif typeface with a clean bold sans-serif typeface to form the logo. The cross over shapes we used throughout the brand not only replicated the X in XV but also signified the meeting of sport and business. We created bespoke emblems to use throughout the brand for partners, sponsors, members and events which were inspired by heritage sports iconography. The brand worked nicely over both printed and digital mediums with everything from signage to social media.
Hub XV’s idea of turning sports clubs into business hubs was brought to life by CEO and founder Alix Popham who played 33 times for Wales, appeared in two Rugby World Cups and helped his country win the 6 Nations Grand Slam.