Dr. Paul Rogers
For this project we created:
Logo / Brand / Print / Website / Signage
Dr. Paul Rogers, a qualified CBT and EMDR Therapist and an Expert Witness, needed a brand to sell his profession and to highlight these two separate sides of the business, housing them under one roof. The therapy side needed to reach out to individuals seeking personal help; the expert witness side needed to appeal to businesses such as law firms relying on Paul for his specialist knowledge and understanding.
Dr. Paul Rogers is his own brand. It’s all about Dr. Paul. The identity not only reflects his professional attributes, experience and accomplishments, but also identifies Paul's personality: bright, charismatic and down-to-earth.
The brand stands out from other competitors in the field by being confident enough to eliminate over-used, stereotypical symbols of therapy and law, and instead represents the man himself - a professional in his field and a genuinely nice bloke.