For this project we created:
Logo / Brand identity / Print / Signage / Website
‘Individual Solutions for Individual Lives’ was the key to the concept behind DGF Psychology’s brand image. An often sensitive business that relies on communication between psychiatrist and patient – regardless of age, gender or race – required a friendly, non-clinical feel and an important human presence.
The idea that psychology involves a multitude of hidden layers was the basis for the logo. The repeated shape, which represents a simplified cross section of a brain, and fresh transparent colours, overlap to change the appearance and create new shades of colour.
A fresh identity reflecting the values of the company - Professional; approachable; experienced.