Companion Animal Welfare Group

For this project we created:

Logo / Brand Identity / Website / Print

Companion Animal Welfare Group Wales (CAWGW) is a new animal welfare group founded by Cat’s Protection, Blue Cross, Dog’s Trust and PDSA. The group serves as one unified expert voice on the welfare of companion animals in Wales. By sharing information between organisations, the group demonstrates a co-ordinated and collaborative approach to welfare campaigning.

The brand needed to reflect the message that the group aim to convey - improving the health and welfare of companion animals. Our challenge for the logo was to create an ident that had to include a dog, cat and rabbit. We interpreted the figures and merged them with a heart to form a simplified mark that could be used with and without the groups name. The logo then formed the groups tag line “Animal welfare is always at the heart of what we do.”

CAWGW required a new website. The website’s main objective was to serve as a portal of information for policy makers in Wales and the wider public and for the site to be easy to navigate to find relevant information. Parade designed and built the front end design as well as a bespoke content management system for the group to easily update information. 

It was also a requirement for the brand to be bilingual and to be accessible to both English and Welsh speakers, therefore all deliverables were produced in both languages.  







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