Club Cabello
For this project we created:
Name generation / Logo / Brand identity / Print / Signage / Digital /
The client came to us wanting a fun brand identity inspired by Beverly Hills for a new hair salon based in Cardiff.
We chose the name Club Cabello as we felt that ‘Club’ had nice connotations of exclusivity and something that a potential customer would want to be a part of whilst ‘Cabello’ (Spanish for hair) tied in nicely with the history of Beverly Hills, formerly a Spanish ranch.
The logo features a script typeface reminiscent of retro Americana signage. The triangle which ‘club’ is cut into was used across the brand whilst the clean bold typeface used for ‘boutique salon’ added balance to the logo and was used for body text throughout the brand.
The client approached us knowing that they wanted some tropical elements within the brand stemming from their love of banana leaf print made famous by The Beverly Hills Hotel. We opted for Monstera deliciosa leaf, palm tree and flamingo motifs and some fun slogans to keep the brand 'funky fresh'!
Fun slogans were added to the brand to create a more interactive salon experience, allowing clients to snap a photo of their new 'mop chop' in the mirrors which had branded vinyls affixed to them, or on the patterned photo wall. We also added these slogans to social media frames, making the social media pages look not only funky fresh, but providing Club Cabello's clients with a fun photo of their new hair/makeup to share online.
