Chock Shop

For this project we created:

Logo / Brand Identity / Print / Signage / Website / Digital Marketing / Photoshoot Direction

Freshly baked, sensational handmade brownies with a ladle-load of hot chocolate sauce and fresh cream. What’s there not to love about this project already? You’ll find Chock Shop in markets, shopping outlets and food & music festivals up and down the country. And scrap the flowers – they’ve even got a mail order service so you can have your brownies delivered to your door the very next day.

Parade was asked to get on board to design a cool, rustic look for Chock Shop. The brand is identified through its personality and spirit, embracing the opportunity to stand out through humour and emotional connection, where customers can enjoy being entertained instead of pitched at.  Everyday’s a brownie day after all. Mmmm.