For this project we created:
Brand identity / Brochure design / Print / Large Scale / Stationery / Image sourcing
MS Rubric are specialist solicitors, based just across the bridge in Bristol who specialise in a range of areas from agricultural to commercial law. We were tasked to create a new sub-brand for the firm called ‘Aspect', which focuses specifically on HR and employment law. As we were working with an already established brand, the colours, typefaces and MS Rubric logo were to remain the same so that the sub-brand worked in synergy with their current identity.
To the laymen among us, law can seem complicated, overwhelming and intimidating. We liked the idea that Aspect focuses on areas of HR, allowing business owners and managers more time to run their businesses. With this in mind, we used the concept to create the statement ‘We focus on employment law, so that you can concentrate on what you do best. Simple.’ We visually communicated this message by incorporating the Aspect circle to emphasise the focus on specific HR areas. The circle added a nice brand element to run across stationery and brochures, but also worked well applied over imagery.
We swapped the more obvious legal stock imagery for black and white, documentary style photography and positioned the opacified circle on top, focusing in on the key parts of the image and tying nicely into the slogan.
A set of six brochures, stationery, pull up banners and website visuals completed our task for this beautifully simple yet effective sub-brand.